How the Mesh Adoption Flywheel can help you grow ARPU

A great subscriber experience starts with flawless WiFi from Day One. The key to achieving this is a high-quality installation that ensures robust WiFi coverage in every corner of the home. 

Why is WiFi coverage so critical? Because it’s often the root cause of a poor subscriber experience. Data from 2.7 million WiFi network scans powered by RouteThis reveals that the most common WiFi issues are coverage-related, such as routers in poor locations or devices positioned too far from the router. 

How to get subscribers to buy into mesh?

When a router or gateway alone isn’t enough, a mesh network can help deliver whole-home coverage. However, getting subscribers to buy into additional plans and equipment can be a challenge for Service Providers.

The average subscriber doesn’t understand the difference between internet and WiFi – and likely holds you (the Service Provider) accountable for issues with either. Although providers have little control over what happens in the subscriber’s home after the install, a poor WiFi setup can heavily impact their perception of your Quality of Experience (QoE), making it essential to get the installation right from Day One.

Additionally, many subscribers struggle to understand why they should pay for mesh pods when they’re already paying for their internet plan. Others may push back on technician recommendations for CPE placement, which can create friction during the installation process. 

Also, most technicians aren’t salespeople (nor do they want to be). They just want to deliver a high-quality installation in a timely and efficient way. Under pressure to complete multiple service visits a day and without the right tools, techs can struggle to demonstrate the value of mesh. 

All of these challenges can make driving mesh adoption difficult for Service Providers.

The Mesh Adoption Flywheel: Product, promotion and process

RouteThis introduced a structured framework to help Service Providers overcome subscriber pushback and drive mesh adoption more strategically. The Mesh Adoption Flywheel consists of three parts: Product, Promotion and Process.

Product

To achieve a strong return on investment, Service Providers need to define clear monetization and product strategies. Bundling mesh into high-speed or fiber internet packages can increase ARPU and enhance subscriber satisfaction by delivering a better experience. Another option is to offer a premium installation service that guarantees whole-home coverage.

Promotion

Make it easy for subscribers to purchase mesh or your premium offerings that include it. You can leverage data from support tickets and installation notes to identify and target subscribers who may be experiencing WiFi coverage issues. Also remember that Marketing isn’t just about selling – it’s important to educate subscribers on the benefits of mesh, helping to build awareness and trust.

Process

Delivering high-quality installations requires planning and effort. Service Providers need to equip technicians with the right tools, training and process. By following best practices for WiFi coverage testing, technicians can ensure subscribers will have a seamless experience. Remember that more mesh equipment doesn’t necessarily mean better coverage. Right-sizing the number of pods is crucial to maximizing coverage, preventing congestion, and balancing performance with cost.

How RouteThis Certify helps drive mesh adoption

RouteThis Certify is a cloud-based and CPE-agnostic platform that empowers technicians to optimize residential WiFi installations. They can use the Certify app – available on both Android and iOS – to optimize router placement, detect dead spots and ensure strong coverage in every corner of the home, which also helps drive mesh adoption and upselling opportunities.

Here are three key benefits of using RouteThis Certify:

Product leaders get to ROI faster with improved mesh adoption.	Operational leaders gain data visibility to maximize customer experience	Field technicians can deliver high-quality WiFi installs at scale.

How RouteThis Certify works

First, the technician enters the subscriber’s address in the app. Using GIS mapping technology, Certify pulls the approximate layout for the home, which will be used to project WiFi coverage.

Then, the technician selects the CPE and taps on the map to set placement and see signal projection. RouteThis Certify uses both range and link capacity to ensure accurate coverage testing. Service Providers can work with our Professional Services team to customize these parameters to match their CPE offerings.

Using a WiFi coverage map in Certify, the technician demonstrates the performance needs of the home to the subscriber, recommending the optimal network configuration. For the next step, the technician walks throughout the home to verify WiFi performance in multiple rooms and floors.

Once the install is complete, the technician can send the subscriber a WiFi certificate outlining the details of their network setup. These certificates are brandable and can also be referenced by your support agents.

Want to learn more?

Ready to see how RouteThis Certify can help your team optimize WiFi installations, deliver whole-home coverage and drive mesh adoption? Click here to book a demo. 

You can also watch the recording for our Certify your WiFi success: Increase ARPU and mesh adoption with RouteThis webinar to learn more about the mesh adoption flywheel and RouteThis Certify.